SaaS & software sector
A website that sells your product before the demo.
B2B software, AI platforms, vertical tools: your product is strong, but visitors give it a few seconds. We structure the site around your promise, use cases and trial or demo paths, so every page moves the decision forward.
In-house products and delivered sites
What's your profile?
Expertise adapted to your business
Goal
Generate qualified demo requests and prepare the sales conversation.
Audiences
Business leaders, operations, IT, prescribers.
Key pages
Solutions, use cases, integrations, security, customers, pricing, demo request.
Conversion
Demo request, sales contact, resource download.
Web challenges
The challenges specific to your sector
A SaaS website must explain the product, cover search intents and move each profile towards the right conversion. Three challenges come up in almost every project we run.
Clarify the promise before the features
Problem
Many sites describe the product before explaining what the user gets out of it. Visitors have to decode a feature list instead of checking they are in the right place.
Solution
We build the message around the problem, the value and the target profile. Features come next, as proof, with a level of detail suited to the prospect.
Indicator
Homepage engagement, clicks to use cases, progress towards CTAs, demo requests.
Capture comparison searches and AI engines
Problem
Prospects compare alternatives, look for specific integrations and increasingly ask AI tools that summarise several products at once.
Solution
We build an architecture of category, use case, integration and comparison pages, with precise, self-contained content that reads well for Google and for generative engines.
Indicator
Rankings on comparison queries, qualified traffic by page type, organic conversions.
Let the team iterate without a developer
Problem
When every landing page or message test depends on a sprint, the site slows acquisition down instead of supporting it.
Solution
We deliver a foundation of reusable components and page templates: the marketing team can create, duplicate and adjust key pages without breaking the design.
Indicator
Time to publish a page, number of iterations, team autonomy.
Details that make the difference
What Synara does that others don't
A site organised by features, without starting from user problems.
Pages structured by use case, by profile and by decision stage.
The same pitch for the user, the manager and the IT department.
Messages and proof adapt to each role.
SEO is added after design, on a few product pages.
Search structuring happens before wireframes.
Tracking counts trials without connecting acquisition and activation.
Conversions are tracked from source to activation, where possible.
Expertise
Our expertise at the service of your sector
Method
How we work
Discovery
A call to understand your business, your customers and your goals. We define scope, timeline and budget.
Design
High-fidelity mockups: you see and approve every screen before a single line of code is written.
Build
Short iterations. You follow progress online, on a staging environment.
Launch & support
Go live, measure, keep improving. You own everything: code, domain, content.
Questions
Before you write
Do you work with product teams that already have a website?
Yes. We often start from what exists: we identify what blocks understanding or acquisition, then restructure page by page instead of rebuilding everything.
Can you keep up with product releases?
That is planned from the start: reusable components, page templates and content separated from design. Your team can publish without us, and we stay available for deeper changes.
How do you handle product demos?
We script short sequences — starting situation, action in the interface, result — from your screenshots, animations or videos. The goal is to show value, not to inventory screens.
Explore other sectors
See all sectorsInsurance
Cover, exclusions and levels made easier to compare, without losing trust.
Dentist
Treatments explained simply, worries eased and booking made easy.
E-commerce
A buying journey that helps people find, compare and choose without diluting your brand.
Finance
Transparent information and reassuring navigation for financial services that are often complex.
Wealth management
Expertise, client situations and method that lead to a qualified first conversation.
Physiotherapist
Specialities, team and practical information without detours, through to booking.
Let's get started!
Let's get down to business.
Tell us where you stand — we reply within 24 hours with a free first review.
Get ready:you're going to love it.
you're going to love it.