Journal

Web & growth advice

Short, practical notes on the web, search and the tools Belgian SMEs use. No theory, only things you can apply.

A French-only website ignores half of the Belgian market. Here is how to go bilingual without doubling the work.

Read article · 4 min read

Before thinking about keywords, five technical settings decide whether you show up in local searches.

Read article · 5 min read

They look similar on the surface but serve different goals. A simple criterion settles the question before you spend a euro.

Read article · 4 min read

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