Real estate agency sector
Turn a property search into a viewing request.
For buyers, everything starts with a search by area, budget and property type; for sellers and landlords, with a check that you are trustworthy before handing over a mandate. We organise listings, neighbourhoods and services so each profile finds its way, from first click to a viewing or valuation request.
In-house products and delivered sites
What's your profile?
Expertise adapted to your business
Goal
Win sellers and buyers in its area and trigger viewings.
Audiences
Homeowners, local buyers, landlords.
Key pages
Home, listings, neighbourhoods, valuation, services, team, contact.
Conversion
Valuation request, viewing request, call.
Web challenges
The challenges specific to your sector
A real estate agency serves several audiences from the same shopfront: buyers, sellers, landlords and tenants. Three balances have to be held.
Make listings easy to find
Problem
When listings are buried in a single list with no filters or context, buyers give up before finding what fits them.
Solution
We structure search by type, budget, area and criteria, with complete listing pages and neighbourhood pages that provide context.
Indicator
Searches started, listing views, viewing requests.
Convince sellers and landlords
Problem
Many sites speak to buyers and leave sellers and landlords with no information about the mandate, the valuation or the management.
Solution
We create dedicated paths: how a valuation works, the steps of a sale or a letting, FAQs and a named contact.
Indicator
Valuation requests, management requests, seller and landlord enquiries.
Keep listings up to date
Problem
A sold property still displayed, missing photos or outdated prices damage trust faster than having no listing at all.
Solution
We connect the site to your management tool or set up a simple update process, with clear statuses for sold or let properties.
Indicator
Share of complete listings, status freshness, enquiries per property.
Details that make the difference
What Synara does that others don't
A listing catalogue with no information about neighbourhoods.
Neighbourhood pages linked to the properties available in the area.
A valuation reduced to an email field, with no explanation of what happens next.
A clear valuation process, with what to prepare and what follows the appointment.
Uneven listing pages, with no floor plan, no charges and no practical details.
A complete listing template, with the points to provide for each property.
One contact for buyers, sellers and tenants.
Distinct contact points depending on the request and the relevant office.
Expertise
Our expertise at the service of your sector
Method
How we work
Discovery
A call to understand your business, your customers and your goals. We define scope, timeline and budget.
Design
High-fidelity mockups: you see and approve every screen before a single line of code is written.
Build
Short iterations. You follow progress online, on a staging environment.
Launch & support
Go live, measure, keep improving. You own everything: code, domain, content.
Questions
Before you write
Can you take over our existing property portfolio?
Yes. We import listings from your tool or files, standardise the pages and flag incomplete information. Migration happens in stages so sales are not interrupted.
How are listings updated after launch?
Either through a connection to your estate agency software or through a simple form for your team. In both cases, sold or let statuses are visible and those properties drop out of search results.
Do we need a separate site for sales and rentals?
Rarely. One base with distinct paths is enough in most cases: separate search, dedicated pages for landlords and sellers, adapted contacts. We decide based on your portfolio and priorities.
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Let's get started!
Let's get down to business.
Tell us where you stand — we reply within 24 hours with a free first review.
Get ready:you're going to love it.
you're going to love it.