1. Art direction
Treatments, materials, light: the art direction follows the salon, not a shop-bought “beauty” theme. Pages breathe, prices are readable, nothing is hidden behind a form.
Palette
#5C3A4A
Plum
Buttons, bar, accents
#C9A08B
Powder
Hero, gradient
#F4E8E2
Light nude
Secondary grounds
#1A1416
Ink
Headings
#FFFFFF
Treatment white
Booking widget
Look & feel paths
Clinical salon
Medical white. Clean, too cold for a salon.
Powder and plum
The shipped path: warmth, light, one button toward the treatment.
2. Web design
Each treatment has its page. The path leads to booking, not an endless gallery. Mobile first: that is where the enquiries come from.
Architecture
- 01Laser hair removal
- 02Facials
- 03Body
- 04Hair
- 05Electrolysis
- 06Academy / training
3. Development
Showcase, calendar, reminders, Google profile. Visit origin is kept through to the appointment: we know what brings a client in.
4. SEO
Charleroi and the towns around it, treatments typed as they are. The activity's marketing file gives her words, not a keyword cloud.
What we delivered
- Responsive showcase website
- Online booking
- Google profile and local SEO
- Photography and art direction
Technologies
- Next.js
- Tailwind CSS
- BookFlow
you're going to love it.