Property developer sector
Help buyers picture themselves, home by home.
New-build buyers compare developments, unit types and timelines, often before anything is visible on site. We make each development readable — plans, floor areas, availability, neighbourhood — and guide the enquiry through to an appointment with your sales team.
In-house products and delivered sites
What's your profile?
Expertise adapted to your business
Goal
Generate qualified appointments for each development.
Audiences
First-time buyers, families, investors.
Key pages
Development, unit types, plans, availability, neighbourhood, progress, appointment.
Conversion
Appointment request, document request, contact.
Web challenges
The challenges specific to your sector
A developer sells a place before it exists, to buyers comparing several developments. Three challenges weigh on online sales.
Make plans understandable
Problem
Heavy PDFs and scanned plans put buyers off, and they cannot compare unit types with each other.
Solution
We create comparable unit pages — floor area, rooms, floor, orientation, outdoor space — with plans that read well on mobile and desktop.
Indicator
Unit page views, comparisons, requests per home type.
Keep availability current
Problem
An outdated availability table creates unnecessary appointments and doubts about how well the development is being sold.
Solution
We set up a unit status list that is easy to keep current, dated, with available, reserved and sold statuses.
Indicator
Status freshness, requests on available units, confirmed appointments.
Sell a place that does not exist yet
Problem
Without concrete reference points, buyers struggle to picture a home they cannot visit.
Solution
We bring together plans, views, materials, neighbourhood amenities and construction progress in one continuous path, from development to specific unit.
Indicator
Time on development pages, journeys to unit pages, appointment requests.
Details that make the difference
What Synara does that others don't
One PDF per development, downloadable to understand the offer.
Pages per development and per unit type, browsable and comparable online.
Availability shared case by case by the sales team.
A visible, dated unit status that the team updates easily.
A general pitch about quality and comfort.
Specific choices — materials, orientation, outdoor space, nearby amenities — shown through visuals and plans.
A single form that does not link the enquiry to the relevant development.
Enquiries linked to the development and unit, sent to the right person.
Expertise
Our expertise at the service of your sector
Method
How we work
Discovery
A call to understand your business, your customers and your goals. We define scope, timeline and budget.
Design
High-fidelity mockups: you see and approve every screen before a single line of code is written.
Build
Short iterations. You follow progress online, on a staging environment.
Launch & support
Go live, measure, keep improving. You own everything: code, domain, content.
Questions
Before you write
Can you handle several developments at once, at different stages?
Yes. Each development keeps its own page and progress status, while components — unit types, plans, availability, contacts — are shared. A completed development becomes a reference for the next ones.
How do you integrate our plans and technical documents?
We start from your files to produce readable plans and consistent unit pages. Source documents stay downloadable, and updates follow changes to the development.
What happens to developments once they are sold out?
They stay online as reference pages, with their context and outcome, and feed the developer's track record pages. That is often what reassures buyers of the next development.
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Let's get started!
Let's get down to business.
Tell us where you stand — we reply within 24 hours with a free first review.
Get ready:you're going to love it.
you're going to love it.