SaaS & software sector
A website that sells your product before the demo.
B2B software, AI platforms, vertical tools: your product is strong, but visitors give it a few seconds. We structure the site around your promise, use cases and trial or demo paths, so every page moves the decision forward.
Eigen producten en opgeleverde sites
Wat is jouw profiel?
Expertise die bij jouw activiteit past
Doel
Generate qualified demo requests and prepare the sales conversation.
Doelgroepen
Business leaders, operations, IT, prescribers.
Belangrijke pagina's
Solutions, use cases, integrations, security, customers, pricing, demo request.
Conversie
Demo request, sales contact, resource download.
Webuitdagingen
De uitdagingen van jouw sector
A SaaS website must explain the product, cover search intents and move each profile towards the right conversion. Three challenges come up in almost every project we run.
Clarify the promise before the features
Probleem
Many sites describe the product before explaining what the user gets out of it. Visitors have to decode a feature list instead of checking they are in the right place.
Oplossing
We build the message around the problem, the value and the target profile. Features come next, as proof, with a level of detail suited to the prospect.
Indicator
Homepage engagement, clicks to use cases, progress towards CTAs, demo requests.
Capture comparison searches and AI engines
Probleem
Prospects compare alternatives, look for specific integrations and increasingly ask AI tools that summarise several products at once.
Oplossing
We build an architecture of category, use case, integration and comparison pages, with precise, self-contained content that reads well for Google and for generative engines.
Indicator
Rankings on comparison queries, qualified traffic by page type, organic conversions.
Let the team iterate without a developer
Probleem
When every landing page or message test depends on a sprint, the site slows acquisition down instead of supporting it.
Oplossing
We deliver a foundation of reusable components and page templates: the marketing team can create, duplicate and adjust key pages without breaking the design.
Indicator
Time to publish a page, number of iterations, team autonomy.
Details die het verschil maken
Wat Synara doet en anderen niet
A site organised by features, without starting from user problems.
Pages structured by use case, by profile and by decision stage.
The same pitch for the user, the manager and the IT department.
Messages and proof adapt to each role.
SEO is added after design, on a few product pages.
Search structuring happens before wireframes.
Tracking counts trials without connecting acquisition and activation.
Conversions are tracked from source to activation, where possible.
Expertises
Onze expertise ten dienste van jouw sector
Methode
Hoe we werken
Kennismaking
Een gesprek om jouw activiteit, jouw klanten en jouw doelen te begrijpen. We bepalen de scope, de planning en het budget.
Design
High-fidelity mock-ups: je ziet en keurt elk scherm goed voordat er ook maar één regel code is geschreven.
Ontwikkeling
Bouwen in korte iteraties. Je volgt de voortgang online, op een testomgeving.
Lancering & opvolging
Livegang, meten, blijven verbeteren. Jij blijft eigenaar van alles: code, domein, content.
Vragen
Voor je ons schrijft
Do you work with product teams that already have a website?
Yes. We often start from what exists: we identify what blocks understanding or acquisition, then restructure page by page instead of rebuilding everything.
Can you keep up with product releases?
That is planned from the start: reusable components, page templates and content separated from design. Your team can publish without us, and we stay available for deeper changes.
How do you handle product demos?
We script short sequences — starting situation, action in the interface, result — from your screenshots, animations or videos. The goal is to show value, not to inventory screens.
Ontdek andere sectoren
Bekijk alle sectorenInsurance
Cover, exclusions and levels made easier to compare, without losing trust.
Dentist
Treatments explained simply, worries eased and booking made easy.
E-commerce
A buying journey that helps people find, compare and choose without diluting your brand.
Finance
Transparent information and reassuring navigation for financial services that are often complex.
Wealth management
Expertise, client situations and method that lead to a qualified first conversation.
Physiotherapist
Specialities, team and practical information without detours, through to booking.
Kom, we beginnen!
Tijd voor het echte werk.
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je gaat het geweldig vinden.