SMEs sector
A website that structures your offers and your contacts.
Your activities have piled up over the years: several offers, several types of customers, sometimes several sites or brands. We clarify the architecture so every visitor finds the offer that concerns them, sees concrete case studies and reaches the right person directly.
Eigen producten en opgeleverde sites
Wat is jouw profiel?
Expertise die bij jouw activiteit past
Doel
Generate qualified enquiries and prepare the first conversation.
Doelgroepen
Executives, buyers, department heads, prescribers.
Belangrijke pagina's
Home, offers, industries, case studies, team, about, contact.
Conversie
Quote request, appointment, call.
Webuitdagingen
De uitdagingen van jouw sector
SMEs often have more material than structure: offers, references and expertise exist, but are hard to browse. Three challenges decide how clear the website is.
Organise several offers
Probleem
When everything sits at the same level on a single page, visitors cannot tell which offer concerns them and leave without making contact.
Oplossing
We build an entry point per customer need, then one page per offer, with the related proof and contacts.
Indicator
Clicks per offer, pages viewed per visit, enquiries linked to an offer.
Prove you can deliver
Probleem
General claims are no longer enough: buyers look for case studies, references and specific information about how you work.
Oplossing
We document real projects — context, what was done, with which resources — and make the verifiable facts about the business visible.
Indicator
Case study views, progress towards contact, qualified enquiries.
Keep in touch over a long cycle
Probleem
A long sales cycle gets lost when the site only offers an anonymous form and no reason to come back.
Oplossing
We identify the right contacts, offer the right channel for each need and publish useful content prospects can return to later.
Indicator
Qualified enquiries, calls, appointments booked, return visits.
Details die het verschil maken
Wat Synara doet en anderen niet
A site organised around the org chart and internal service names.
An entry point per customer need, then one page per offer.
A single contact page with a generic address.
Contacts by site, department or person, clearly displayed.
Case studies summed up in one line, with no context or follow-up.
Case studies that explain the need, the response and the measured result.
A site rebuilt every now and then and frozen in between.
A foundation of components and page templates the team can evolve.
Expertises
Onze expertise ten dienste van jouw sector
Methode
Hoe we werken
Kennismaking
Een gesprek om jouw activiteit, jouw klanten en jouw doelen te begrijpen. We bepalen de scope, de planning en het budget.
Design
High-fidelity mock-ups: je ziet en keurt elk scherm goed voordat er ook maar één regel code is geschreven.
Ontwikkeling
Bouwen in korte iteraties. Je volgt de voortgang online, op een testomgeving.
Lancering & opvolging
Livegang, meten, blijven verbeteren. Jij blijft eigenaar van alles: code, domein, content.
Vragen
Voor je ons schrijft
We have several activities — do we need one site per business?
Not necessarily. We start from your customers: if audiences and journeys are close, one well-separated architecture is enough. If activities have their own market, a dedicated structure may be justified.
Can you connect the site to our CRM or other tools?
Yes, when the tool offers an API or an exportable feed: forms sent to the CRM, enquiry source tracking, internal notifications. Otherwise we set up a simple handover to what you already use.
Do you work with our internal team or another agency?
Yes. We define roles from the start — who writes, who approves, who publishes — and we document the components so your team keeps control of day-to-day updates.
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Kom, we beginnen!
Tijd voor het echte werk.
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