Insurance sector
Clear cover and exclusions, quotes without grey areas.
Individuals and businesses comparing insurance first want to understand what is covered and what is not. We organise the site by product and by audience, with readable cover, honest exclusions and clear quote or simulation paths.
Eigen producten en opgeleverde sites
Wat is jouw profiel?
Expertise die bij jouw activiteit past
Doel
Help each audience find the right line and request a quote.
Doelgroepen
Individuals, self-employed, SMEs, liberal professions.
Belangrijke pagina's
Lines, individuals, businesses, cover, exclusions, team, quote request.
Conversie
Quote request, appointment, callback request.
Webuitdagingen
De uitdagingen van jouw sector
An insurance website has to inform honestly and leave the decision to the visitor. Three expectations shape most of these sites.
Make exclusions understandable
Probleem
Sites highlight cover and push limits and exclusions into the terms and conditions, which feeds distrust.
Oplossing
We dedicate pages to exclusions and limits, written in plain language, alongside the cover.
Indicator
Readership of cover and exclusion pages, questions received, quality of requests.
Help people compare without advising
Probleem
Visitors do not always know which level of cover fits their situation, and leave without an answer.
Oplossing
We present factual comparison tables, example situations and a path to a human contact for specific cases.
Indicator
Use of simulators and comparison tools, quote requests, pages viewed.
Smooth the claims journey
Probleem
After signing up, finding how to report a claim or reach the right team often becomes a maze.
Oplossing
We create a claims page with the steps, the documents to prepare, the usual time frames and the contact suited to the policy.
Indicator
Views of the claims page, calls avoided, reported satisfaction.
Details die het verschil maken
Wat Synara doet en anderen niet
Exclusions buried in a terms and conditions PDF.
A page that openly states what is not covered, and when.
One page for every product and every audience.
Distinct entry points by audience and by line.
A quote form that asks for everything at once.
A progressive path that only asks for what is needed to start.
Reporting a claim means calling during office hours.
A claims page with steps, documents and a clear contact.
Expertises
Onze expertise ten dienste van jouw sector
Methode
Hoe we werken
Kennismaking
Een gesprek om jouw activiteit, jouw klanten en jouw doelen te begrijpen. We bepalen de scope, de planning en het budget.
Design
High-fidelity mock-ups: je ziet en keurt elk scherm goed voordat er ook maar één regel code is geschreven.
Ontwikkeling
Bouwen in korte iteraties. Je volgt de voortgang online, op een testomgeving.
Lancering & opvolging
Livegang, meten, blijven verbeteren. Jij blijft eigenaar van alles: code, domein, content.
Vragen
Voor je ons schrijft
Can you reuse our existing simulators?
Yes, if they are available online or through an interface. Otherwise we can provide a simple estimate and route complex cases to an adviser.
How do we stay compliant with the content?
We write factual content with no personal recommendation, and your compliance team validates it before publication. Mandatory notices get a dedicated place that is easy to maintain.
Should the site include a customer portal?
Only if your customers will genuinely use it: documents, certificates, claims. Otherwise a clear link to your existing portal is enough.
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Kom, we beginnen!
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