Insurance sector
Clear cover and exclusions, quotes without grey areas.
Individuals and businesses comparing insurance first want to understand what is covered and what is not. We organise the site by product and by audience, with readable cover, honest exclusions and clear quote or simulation paths.
In-house products and delivered sites
What's your profile?
Expertise adapted to your business
Goal
Help each audience find the right line and request a quote.
Audiences
Individuals, self-employed, SMEs, liberal professions.
Key pages
Lines, individuals, businesses, cover, exclusions, team, quote request.
Conversion
Quote request, appointment, callback request.
Web challenges
The challenges specific to your sector
An insurance website has to inform honestly and leave the decision to the visitor. Three expectations shape most of these sites.
Make exclusions understandable
Problem
Sites highlight cover and push limits and exclusions into the terms and conditions, which feeds distrust.
Solution
We dedicate pages to exclusions and limits, written in plain language, alongside the cover.
Indicator
Readership of cover and exclusion pages, questions received, quality of requests.
Help people compare without advising
Problem
Visitors do not always know which level of cover fits their situation, and leave without an answer.
Solution
We present factual comparison tables, example situations and a path to a human contact for specific cases.
Indicator
Use of simulators and comparison tools, quote requests, pages viewed.
Smooth the claims journey
Problem
After signing up, finding how to report a claim or reach the right team often becomes a maze.
Solution
We create a claims page with the steps, the documents to prepare, the usual time frames and the contact suited to the policy.
Indicator
Views of the claims page, calls avoided, reported satisfaction.
Details that make the difference
What Synara does that others don't
Exclusions buried in a terms and conditions PDF.
A page that openly states what is not covered, and when.
One page for every product and every audience.
Distinct entry points by audience and by line.
A quote form that asks for everything at once.
A progressive path that only asks for what is needed to start.
Reporting a claim means calling during office hours.
A claims page with steps, documents and a clear contact.
Expertise
Our expertise at the service of your sector
Method
How we work
Discovery
A call to understand your business, your customers and your goals. We define scope, timeline and budget.
Design
High-fidelity mockups: you see and approve every screen before a single line of code is written.
Build
Short iterations. You follow progress online, on a staging environment.
Launch & support
Go live, measure, keep improving. You own everything: code, domain, content.
Questions
Before you write
Can you reuse our existing simulators?
Yes, if they are available online or through an interface. Otherwise we can provide a simple estimate and route complex cases to an adviser.
How do we stay compliant with the content?
We write factual content with no personal recommendation, and your compliance team validates it before publication. Mandatory notices get a dedicated place that is easy to maintain.
Should the site include a customer portal?
Only if your customers will genuinely use it: documents, certificates, claims. Otherwise a clear link to your existing portal is enough.
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Let's get started!
Let's get down to business.
Tell us where you stand — we reply within 24 hours with a free first review.
Get ready:you're going to love it.
you're going to love it.