Events sector
A website that carries the event through to ticket sales.
A festival, trade show or conference lives on a single date: the site must carry the promise of the poster, publish a programme that keeps changing and not lose visitors at the point of purchase. We build the visual world, the programme structure and the ticketing path together, so everything holds through the campaign.
In-house products and delivered sites
What's your profile?
Expertise adapted to your business
Goal
Sell tickets and keep the programme alive until the day itself.
Audiences
Audience, press, partners, volunteers.
Key pages
Programme, artists, practical info, ticketing, partners, FAQ, contact.
Conversion
Ticket purchase, programme sign-up, partner contact.
Web challenges
The challenges specific to your sector
An event website lives at the pace of a campaign: a traffic build-up, a moving programme, the day itself and then the legacy. These are the challenges we handle most often.
Carry the promise of the poster
Problem
The strong identity of the poster and social channels often gets lost on the official site, which ends up looking like a neutral information page.
Solution
We translate the event's visual world to the web — typography, colours, imagery, restrained motion — in reusable components for every page.
Indicator
Time on site, movement between programme and ticketing, pick-up in the press.
Keep a changing programme alive
Problem
Reworked line-ups, adjusted times, moved stages: a static site becomes outdated within days.
Solution
We structure the programme as data — day, stage, artist — so it stays filterable and editable without a rebuild, with a page for each artist or speaker.
Indicator
Filter usage, views of individual pages, questions received about times.
Protect the ticketing path
Problem
A detour to a third-party site, unclear pricing or a broken mobile flow is enough to lose the sale.
Solution
We integrate or connect ticketing without a visual break, make prices and conditions readable, and test the mobile journey against expected traffic peaks.
Indicator
Clicks to ticketing, drop-off by step, sales split by channel.
Details that make the difference
What Synara does that others don't
The official site does not carry the identity of the poster and social channels.
One visual world carried across every medium.
Programme published as an image or a PDF.
A structured programme, filterable by day and stage.
Ticketing handed off to a third-party site with no transition.
An integrated ticketing path tested on mobile.
Practical information updated at the last minute.
Practical information dated, centralised and easy to update.
Expertise
Our expertise at the service of your sector
Method
How we work
Discovery
A call to understand your business, your customers and your goals. We define scope, timeline and budget.
Design
High-fidelity mockups: you see and approve every screen before a single line of code is written.
Build
Short iterations. You follow progress online, on a staging environment.
Launch & support
Go live, measure, keep improving. You own everything: code, domain, content.
Questions
Before you write
Can the site handle a traffic spike when ticketing opens?
We size the hosting and test critical paths before launch. If ticketing is external, we prepare fallback pages and the queue with your provider.
How do you work with our designer or agency?
We start from existing assets — poster, brand guide, videos — and translate them into web components. If the identity still needs adapting, we do it with you, without overriding work already approved.
What happens to the site after the event?
It stays useful as an archive: programme, photos, replays and thanks. We prepare a transition to the next edition or a holding page that keeps collecting contacts.
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Let's get started!
Let's get down to business.
Tell us where you stand — we reply within 24 hours with a free first review.
Get ready:you're going to love it.
you're going to love it.