B2B sector
A website that supports a long sales cycle.
In B2B, decisions usually involve several people and the first contact rarely happens on the first visit. We structure the site around expertise, detailed client work and useful resources, so every visit moves a file forward, even without an immediate enquiry.
In-house products and delivered sites
What's your profile?
Expertise adapted to your business
Goal
Establish expertise and generate qualified engagement enquiries.
Audiences
Executive teams, business leaders, IT, procurement.
Key pages
Expertise, sectors, method, references, team, resources, contact.
Conversion
Meeting request, proposal request, contact.
Web challenges
The challenges specific to your sector
A B2B website does not convert in a single visit: it supports several stakeholders and months of deliberation. Three challenges shape that work.
Convince several stakeholders
Problem
Leadership looks for a reliable partner, the technical team wants details, procurement compares costs. A site written for just one of these profiles leaves the others behind.
Solution
We create entry points by expertise, sector and issue, with suitable proof: method, completed work, answers to common objections.
Indicator
Visits split by profile, session depth, contacts by role.
Support a months-long journey
Problem
Visitors who discover the site almost never make contact on the first visit; without content to consult in between, the project gets decided without you.
Solution
We publish useful resources — method notes, lessons learned, questions to ask a provider — that prospects can consult at their own pace.
Indicator
Downloads, return visits, contacts after several visits.
Prove through client work
Problem
A row of logos with no context says nothing about what you can do, or under what conditions.
Solution
We write structured case studies: context, scope, process, verifiable results, with the agreement of the clients involved.
Indicator
Views of client cases, progress towards contact, incoming enquiries.
Details that make the difference
What Synara does that others don't
The same pitch for leadership, technical teams and procurement.
Pages by issue, with the proof that matters to each stakeholder.
References presented as a row of logos.
Client work told in full, with the scope and how the engagement ran.
A generic contact form as the only way out.
Several entry points: meeting, proposal, downloadable resource.
Content written only to sell.
Useful resources, available between two stages of the project.
Expertise
Our expertise at the service of your sector
Method
How we work
Discovery
A call to understand your business, your customers and your goals. We define scope, timeline and budget.
Design
High-fidelity mockups: you see and approve every screen before a single line of code is written.
Build
Short iterations. You follow progress online, on a staging environment.
Launch & support
Go live, measure, keep improving. You own everything: code, domain, content.
Questions
Before you write
Our sales team has its own pitch. How does the site fit in?
The site does not replace the sales conversation: it prepares and extends it. We work with your teams to align vocabulary, proof and the questions prospects ask most.
Should we show our prices?
It depends on your market. A range or a billing model helps qualify enquiries; if that is not possible, explaining what drives the price already helps the prospect.
How many client cases should we publish?
Two or three well told beat a long list. We pick the ones closest to the audiences you are targeting, with permission from the clients mentioned.
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Let's get started!
Let's get down to business.
Tell us where you stand — we reply within 24 hours with a free first review.
Get ready:you're going to love it.
you're going to love it.