Manufacturing sector
A website that leads buyers from the range to a quote.
At a manufacturer, buyers look for a reference, a material, a certification or an application before asking for a price. We organise ranges, data sheets and documents so they can find things on their own, and connect every page to a clear quote request.
Eigen producten en opgeleverde sites
Wat is jouw profiel?
Expertise die bij jouw activiteit past
Doel
Make references easy to find and receive complete quote requests.
Doelgroepen
Engineering offices, purchasing teams, distributors, installers.
Belangrijke pagina's
Ranges, products, applications, technical documents, certifications, company, quote.
Conversie
Quote request, data sheet download, distributor contact.
Webuitdagingen
De uitdagingen van jouw sector
An industrial website must serve both the engineer looking for a data point and the buyer who wants a price. Three challenges shape this dual audience.
Make an exact reference findable
Probleem
When the catalogue follows the manufacturer's internal organisation, buyers cannot find their material, their application or the reference they were given.
Oplossing
We structure navigation by application, material and range, with internal search and filters. Each product page shows the useful data and variants.
Indicator
Internal searches, product page views, downloads, catalogue-driven enquiries.
Align technical depth and buying
Probleem
A site written only for engineers puts buyers off, even though they are often the ones who start the quote request.
Oplossing
We plan two reading levels on the same page: benefit and application up front, technical data and compliance further down.
Indicator
Progress towards the quote, document downloads, journeys by visitor type.
Keep documents up to date
Probleem
Outdated PDFs and multiple versions in circulation end up causing commercial and technical mistakes.
Oplossing
We centralise and date documents, with a single online version per reference, updated from your product data where possible.
Indicator
Downloads, share of up-to-date documents, enquiries linked to an old version.
Details die het verschil maken
Wat Synara doet en anderen niet
A catalogue organised around the manufacturer's internal structure.
Navigation by application and by customer need.
Scanned PDF data sheets, unreadable on mobile.
Structured technical data, readable and comparable.
Certifications listed without stating their scope.
Certifications tied to the relevant ranges and markets.
Quote request buried at the bottom of the page.
Quote access from every product page.
Expertises
Onze expertise ten dienste van jouw sector
Methode
Hoe we werken
Kennismaking
Een gesprek om jouw activiteit, jouw klanten en jouw doelen te begrijpen. We bepalen de scope, de planning en het budget.
Design
High-fidelity mock-ups: je ziet en keurt elk scherm goed voordat er ook maar één regel code is geschreven.
Ontwikkeling
Bouwen in korte iteraties. Je volgt de voortgang online, op een testomgeving.
Lancering & opvolging
Livegang, meten, blijven verbeteren. Jij blijft eigenaar van alles: code, domein, content.
Vragen
Voor je ons schrijft
Can you handle a catalogue with thousands of references?
Yes, as long as we start from structured data. We work from your ERP, your PIM or an export, and plan ongoing updates with your team.
Should prices be published on the site?
That is a commercial decision. Many manufacturers show ranges and send pricing to the quote stage, or keep terms for professional accounts.
How does the site address international visitors?
Languages are planned from the structure onwards: units, standards and documents adapted per market. We avoid automatic translation on technical pages, where a mistake is costly.
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